The Three Types of Blogger

There are Three Types of Blogger. Which are you? Find out here…

There is the Rambler – this is a blogger who mutters their thoughts online without any real purpose other than to spread their thoughts. Ramblers are the schoolkids that share their love stories and fascinations with the latest band. They are the artistic types that right poems about clouds and cheese. They’re the niche experts that haven’t yet woken up to their monetization potential. The Rambler blogs without structure – they are the free spirits unconstrained by external influence. A Ramble has the lowest barrier of entry, requiring only a browser, keyboard and a few brain cells. About 95% of all blogs are Rambles, and comprise the majority of abandoned blogs.

There is the Reporter   – the blogger who is the web-journalist without the press card. They can say what they want and often do. Reporters are conduits for information without adding a great deal of value to it themselves. Reporters are there for one thing – to amass content to funnel browsers into ad-clickers. A Reporter selects a wide field of view and blogs about many subjects, often restating content from other sources, perhaps adding a twist. The Reporter’s attempts to build high-value relationships are thwarted by their lack of authority in their subjects. A Reporter can Ramble should they choose to, and the difference between a Report and a Ramble is sometimes unclear, if facts are disputable. A Reporter only needs a browser, access to the full spectrum of websites and information sources, and a slightly larger brain that the Rambler.

And there is the Expert   – the Expert is a blogger who creates their own content based off their insight and deep knowledge and skill in their niche. The Expert limits their field of view to a narrow subject and then dominates it. The Expert, over time, builds a great deal of trust and authority in their subject, and most importantly, influence over their readers (Darren Rowse, an expert himself, has written a post on how RSS subscribers create influence 6). The Expert can also Ramble and Report if they wish to, but at the risk of damaging their authority. The Expert requires significant amounts of knowledge and experience to exist. Experts are able to turn this influence into profit by building a ‘virtuous circle’ – the value received by readers is shared with the blogger, and the blogger’s value creates fresher value for readers, and so on.

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